Jason Norris’ Blog

Entries from May 2008

Living in the Real World

May 28, 2008 · Leave a Comment

Back at the beginning of April, I was asked to complete a questionnaire on what it was like to be a graduate living in the West Midlands, something which is actually very new to me, but something which as the Graduate Apprentice, I have a unique opportunity to shout about.

I am passionate about the area, living in the city centre has been fantastic for both Laura and I to date, and I could not recommend it more highly to anyone.  I described living in Birmingham as “Offering the perfect balance between a professional and personal lifestyle” and I stand by that.  If you want to get involved in the city, there are a number of ways you can, but if you just want to work hard and play hard, Birmingham has the answers.  Anyway, I was lucky enough to be featured in Real World Magazine, something which goes out to graduates across the country.  It even features the name associated with the Apprentice, Sir Alan, on the front cover.  I would just like to point out that the Graduate Apprentice is not part of the BBC programme, its something totally different all-together.  But it does provide some great press coverage for what is a fantastic role, so who am I to complain.  You can read the full magazine here, scroll through to page 36 to see the interview.

Categories: Birmingham Future · Graduate Apprentice · Graduates Into Employment · Lifestyle
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BYPY – The Awards

May 22, 2008 · Leave a Comment

Its kind of like the oscars for young professionals in Birmingham.  Run by Birmingham Future and Forward, Birmingham Young Professional of Year is an award ceremony which recognises the massive contribution that a number of young people make to the region.  As the Apprentice, I was invited to be part of this fantastic evening, and it was certainly that.

Held at the ICC, and attended by about 500 people, it was something that I had been looking forward to for a while.  As you will be aware, I’m passionate about the city, and events like this are key to ensuring that young people within the city are involved in its development, and that the work that they do is recognised.  I actually had a personal interest in the awards, with two people I know very well through my year as the Apprentice, were actually up for awards.  Graham Nicoll, my professional mentor, was nominated in the finance category, but was unfortunately not successful in picking up the award.  However, Graham has only been in the region for a short while, but has achevied a massive amount… I have complete confidence that a BYPY award will be with Graham in the coming years.  My second mentor, Anthony McCourt of Wragge & CO, who I sit on the Graduates Into Employment Committee, was successful, both in the Legal Services catergory, and as the overall winner of BYPY.  Anthony has been a fantastic support for me this year.  Moving to a new area, taking on a very new role, and being involved in so much, it has been great for me to have Anthony there as a sounding board, and he is truly deserving of the award.  I am sure that a great year is ahead for Anthony, and I am sure that he is going to be a big part of the city for a long time to come yet.

The truth was that each of the 21 nominees for various awards during the evening deserved to be mentioned.  There is so much going on in the city, in so many areas.  I was lucky enough to meet a lot of new people during the evening, some inspiring young individuals and some people who have been involved in the development of so much of the city.  The event itself is testament to what a great city that Birmingham is, and to the work and dedication of the Birmingham Future team who organise the evening.  They put on a brilliant event, one which they should be proud of, and one which will be hard to follow.

So in all, as a young, new member of Birmingham’s professional community, I was honoured to be part of an event which celebrates the future.  One day, I hope to make my own mark on the city, I’m still finding my feet and working out what skills I can bring to the city.  Whatever I aim to do, it will be tough to follow in any of the footsteps being taken by those involved now, and I am sure that the work that they are doing now is turning Birmingham into a real destination for the future for all young professionals.  Its a future that again, I am proud to be part of.

Categories: Birmingham Future · Graduate Apprentice · Graduates Into Employment
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A Purple Cow with Brains… what marketing is all about.

May 19, 2008 · Leave a Comment

When I studied marketing as a module at University, we were told that it was all about being different, creating a product/solution which stood out from the rest, which was a Purple Cow as Seth Godin would call it.

Well I have just seen the most fantastic example of exactly this since the Phil Collins Cadbury advert, a truly different, clever and just downright brilliant attempt to catch people’s imagination…. about something as simple as water.  Fantastic.  Check it out for yourself here.

Categories: Personal
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So how do I work?

May 19, 2008 · Leave a Comment

While at LMM, I was lucky enough to take part in a psychometric test, to find out exactly how I work, what my strengths were, and importantly for me, where I could work on my skill set to make me more employable in the future.  The truth is that I have never really got on with these tests… I did a few while applying for Graduate roles, and while I am ok on the maths and reasoning side of it, the personality questions usually show an ‘exaggerated’ or ‘false’ response.  I always try and answer them with total honestly, but obviously deep down I am thinking about what the job would require, rather than what I actually believe, so that is tip number one… Always go with your first response! At least that way you are assured of the most accurate results.

So, I went into this particular test, the People Clues Assessment  with a very open mind… I had an idea about what sort of person I was, about how I work, and about where I needed to improve, but I was very interested to see what the test thought about me.  The test took about 40 minutes to complete and consisted of a numerical test (30 questions in seven minutes), a rating exercise where I rated a response as either most or least like me, and a numerical reasoning exercise.  It was pretty tough, and where possible, I tried not to think about my answer, but choose the option which was the most obvious to me.

The results were worrying similar to my personal perceptions about myself, which I guess means that it works!  I came out as a very organised, adaptable, friendly team player.  I find it relatively simple to take on new information and solve problems with my own initiative.  However, when making decisions, I some times try to please everyone, and I tend to try and avoid conflict before it becomes an issue.  Thats what the report says… and in terms of my typical behavior, I think its pretty close.

So now I have some good points to work on… I need to make decisions with less information, need to try and work in non-threatening environments which encourage me to speak my opinion and to attempt to work more on my own.  I have always worked in teams (apart from my paper-round), so I guess this is something that will come as the Apprentice takes on more responsibility.  However, in all, I was pretty pleased with the results… and it restored my faith in this form of testing.  While I may have not appreciated it while a Graduate applying for every role under the sun, it has a vital role in understanding what decisions an individual will make when under pressure, and ultimately how they would cope within a particular situation.  That information is key in employment situations, and now that I am armed with some tips on how I make sure that my ‘development factors’ can be achieved, I aim to make myself a very employable candidate by the end of my time as the Graduate Apprentice

The test was run by Davo Ruthven-Stuart, a consulting partner at Personal Consultancy Solutions, and I want to thank him for his time in explaining my results.  I am sure that it will have a significant impact on my future career… where-ever that may be.

Categories: Graduate Apprentice
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Council Tax… what it pays for!

May 17, 2008 · 2 Comments

While heading to the gym this morning, I was very amused to see the below sight! Now I’m not one to moan, I tend to think that if there is something that you don’t agree with then you should be able to find a way to help sort it out… but council tax is one area which in recent times, really finds a way to annoy me. 

I guess my main gripe is the cost, I just can not find any way to justify it! Laura and I live in a two bedroomed apartment in the city centre and pay £100 a month, thats with a 25% discount as Laura is still studying.  £100 a month is a significant proportion of my monthly income, but where does the money go? We have no recycling facilities, you look through the breakdown and the council are servicing a massive debt, and in terms of local services, it took Laura and I six months to get a doctor to accept us, we are still trying with the dentist!

But walking through St Paul’s square yesterday, I took this photo.  I did have to smile, as it was pretty funny, but the fact was that the square was still full of kebab boxes and rubbish from the previous night.  Birmingham is a fantastic city, one which I am proud to be part of, and I want to be a big part of its future, but I find it difficult to understand that indirectly my council tax fees are paying for someone to take a snooze behind a church… and trust me, he was dead to the world, I even knocked on the window to check!

Categories: Personal
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Day One With Stef…

May 13, 2008 · 1 Comment

Two placements down means only one thing, its time to start the next challenge that my year will throw at me!  Today was day one of my sixteen weeks with Stefan Lewandowski, who is a ‘Creative Freelance’… which I am told means he is the ‘Ideas Guy’.  Stef is a key figure within Birmingham’s creative community, and judging by the amount of work going on, I am sure that his influence will only increase.  I will be working on a number of projects while with Stef, the main of which is a hush-hush for now, but trust me, once its ready, it will be all you hear about.

Its also going to be a little bit of a different placement in that I am going to be working from Stef’s home, and sometimes remotely.  I do feel bad, as ultimately I am invading someone’s personal space, and its the space where a baby lives, which is hectic enough without a new face to add to the mix.  However, I met Imogen this morning for the first time, and hopefully after seeing me a few more times she will allow me to spend a little time in her house.

In terms of work, my first day was a busy one, lots of research, lots of testing, and lots of idea generation, looking at things and working out how they will be used, and ultimately, how we can make them easier to use and more informative.  It is going to be a fantastic placement, one where I am sure I will learn a lot, and after my first day, I could not be more excited about the forthcoming months.

On another note, I received my rather posh invite to BYPY today, which takes place next week… it should be a great event, and after I have removed all of the little glitter stars from my keyboard (should have opened the box away from my desk!) I think I better consider getting my ‘black tie’ sorted… that can be a job for the weekend.

Categories: Birmingham Future · Graduate Apprentice
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Delightful Devon

May 11, 2008 · 1 Comment

I am lucky enough to have grown up in a quiet little place of the world called Torbay.  In Torbay, life is a little slower, the average age is a little higher, and generally most places are only open in the Summer.  The people down in Devon don’t all speak like farmers, although some still do, but you will find that they are all very friendly and very proud of what is affectionally know as the English Riviera.  The place has changed a lot over the past few years, but then again where has remained the same. 

Last weekend, Laura and I travelled back to Devon to a family wedding, and the whole weekend reminded me of just how much you take the beach and the Sea for granted.  I grew up on the beach, spent all of my summers since I was 14 working on or next to the beach, and never lived more than 10 minutes away.  It was always so easy to take the dog for a run, or to go and watch the waves crash over the sea wall at high tide.  The weather at the weekend was fantastic, and while I should know better, I turned a little pink after mistakingly working in the back garden for no more than an hour!  But it was great to be home, great to get a little sun (even if it is a little sore now) and its always great to know that Devon is not that far away.  There is something about the beach, maybe because I have spent so much time there, but there are always happy memories, and there is always a place to be alone with nothing more than your thoughts.

If you are looking for your next holiday, I could not recommend the beaches of Torbay more highly… its come a long way since Fawlty Towers.  The picture below (if it works) is of the view from the Imperial Hotel in the middle of the day… absolutely fantastic.

The View Over The Bay

Categories: Lifestyle · Personal
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Leaving LMM…

May 9, 2008 · Leave a Comment

As the Graduate Apprentice, I always know that each placement will only last 16 weeks, so you think it would be easier to leave… You see there are many many many advantages to being in the role… the variety, the opportunity, the challenge to name but a few.  The 16 weeks are always a challenge, as there is ultimately a limited amount of time to complete the set projects.  I’m quite proud, and I would not feel good about any placement without finishing what I had promised.  However, the 16 weeks also mean that this is the second time in less than 8 months where I have had to leave some great people behind, people who were not only fantastic work colleagues, but fantastic people to know.

During my time at LMM, I was involved in a number of projects.  Perhaps the most substantial was the launch of the new brand, CityQuarters.  In a nutshell, this is the aim of LMM to create a network of Serviced Apartments across the UK.  For those not familiar with Serviced Apartments, its basically having your own space while away from home.  Serviced Apartments are regularly being seen as the flexible alternative to hotels, and because of the extra space, the separate living areas and the flexibility of being able to come and go as you please, it is easy to see why.  However, it is very difficult to ensure a standard level of service with the apartments, with an accreditation, similar to the hotel starring system, only just being introduced.  Giles, the CEO at LMM, and the person I reported to directly as the Apprentice, wants to create a standard, consistent, quality serviced apartment network, so that if you need to stay in a key business city in the UK, you can be sure that staying with CityQuarters provides the same excellent service from city to city. 

The second major project involved testing of a piece of software which linked the Accounting and Apartment Management software used by the company… given my organised nature, and my eye for detail, it was deemed that I would be the right person to complete all the testing and update the accounting system with all the information for the previous financial year.  This built a whole new range of skills, including patience at times, but I am pleased to say that I left the company with this project completed… Now we wait for the auditors to check my work and say they are happy with the import link! My role also involved selling the serviced offices, another side of the proposition from LMM, meaning I was responsible for following up leads, ensuring that current clients had all they required to keep them happy, and for ensuring that expiring leases were renewed.

The challenge however, was not the best thing about working with the company, it was again made up by the team of people that I worked with.  In a small office, relationships can sometimes be difficult, but each and every individual brought something very different to the office while I was there.  All very excellent at the role they fill, and always able to offer advice and support to me as someone who was completely new to it all.  Even though I asked lots of questions, and bored them all with stories of LEJOG, they welcomed me into their team, and I was privileged to have spent time with them all.

In all, LMM was about multi-tasking, about proving that I could work on a number of projects at the same time and still ensure that each one was delivered with maximum efficiency.  I hope that throughout my time I have been able to do that, and that I have upheld the reputation of the Graduate Apprentice.  My successor will also be taking on a placement with LMM, and I am sure that if they have half of the experience I have had, they will come out a much wiser, much more commercially aware and able Graduate.  Like me, they will also have made some fantastic friends, who again like me, they will be sure to keep in touch with.

Categories: Graduate Apprentice
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The Skills Gap

May 5, 2008 · Leave a Comment

Like most Graduates, when I completed my degree I was assured that I had the skills I needed to go out into the real world and make a success of myself… exactly what that was doing was still up for debate, but at congregation, Bill Bryson informed me that I was ready to take on the world, and using the skills I had been equipped with though my three years at Durham, I would make a difference.  Now I am sure that without my years at Durham I would be in the position that I am now, but given that I am due to speak at Newman College in Birmingham later this month, its a good chance to reflect on the skills I thought that I had, and thought that I would need when I left University, and the skills that I feel are important to my role now, and importantly, my future career.

I spent a lot of time updating my CV just before Graduation, added some text to back up my career choices to date, and set about writing a small blurb on myself.  To do this, I attempted to talk about the skills that I thought I had shown to date, and how they could be important to business.  Team working was key to me, an ability to take on a number of roles within a team and to ensure that overall objectives are met.  I was also able to talk about my competitive nature as shown by my involvement with Rowing, as well as building on the commercial awareness that I picked up during a range of part time jobs before and through University.  Added to this, I put some general information about computer skills, a basic understanding of two European Languages. 

After turning all of the above into a more ‘readable’ group of sentences, I sat back and truly thought that I was fully equipped to take on the world.  However, the truth is that I had hardly begun to think about some of the skills that I would need when embarking on a professional services career.

These days, new graduates are expected to be able to cover all of the above as basic.  What is important now to employers, in my opinion, is a creative mind-set, the ability to look at a problem and find a solution that no-one else can.  To then be able to freely and effectively communicate that solution to others, is again vital.  You need to be able to talk to a wide range of people, and build a working relationship with them that provides both parties with benefits.  This means that you need to start thinking about building networks, something which after eight or so months as the Apprentice, I am sure is one of my most important soft skills.  Networking is something that can be learned, and I am reading a fantastic book at the minute which gives some idea of where to start, Andy Lopata’s “And death came third…“.  I am also a firm believer that creative thinking can also be taught, where you can encourage and develop your mind into thinking about problems in a new way, and as such, find innovative solutions.

There are also other very important skills that are key to a success in any time of business.  Simple telephone manner, the ability to write a coherent email, as well as being able to hold a simple yet intelligent conversation with a work colleague about a subject you feel strongly about… all key factors in getting noticed and becoming a success at work.  These seem to be very simple skills, but it would appear that not enough Graduates are making clear that they have them.  Perhaps its a lost art, I was certainly not taught how to write an email as part of my degree, but then again I imagine that those sorts of skills are Firm dependent, and as such are difficult to learn before you become part of the firm.

My next placement will take me to work with a Freelance Creative, Stefan Lewandowski who is one of the most creative people that I have met to date, and who represents a hugely active but not always appreciated market segment.  I have seen the benefits of creative thinking at work, and I am delighted that as the Apprentice I will have the chance to learn from one of the masters, and hopefully impart some of my creative thinking on the projects I will be involved with.

In all, I believe that there still is a skills gap, one between where Graduates think that they are following graduation and the skills that employers are expecting them to demonstrate.  I am delighted, and very humbled, at being given the chance to talk to people at Newman College about my experience, and all I am going to do is tell them to think about things a little differently, and hopefully that will help some of them.

Categories: Graduate Apprentice · Graduates Into Employment · Personal
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